project brief

A fast-casual restaurant providing gourmet burgers, emphasizing fresh ingredients and creative culinary options in a relaxed, welcoming atmosphere.

category

Industry

client

Runk & Pratt Companies

start date

Nov 23, 2021

end date

Feb 10, 2022

budget

$ 4.6 Million

innovative process

The challenge

The project aims to introduce a new gourmet burger concept in a competitive fast-casual dining market. My Corner Burger will need to stand out by offering superior quality and creativity in its menu while maintaining operational efficiency and affordability for a broad audience. The challenge lies in balancing exceptional food quality with fast service, all while creating a space that feels inviting and vibrant for diners.

Key issues to address include:

  • Creating a distinct brand identity that appeals to a wide demographic.
  • Ensuring consistent ingredient sourcing and menu innovation.
  • Designing a welcoming, modern restaurant environment that enhances the overall dining experience.
  • Developing an operational strategy that supports fast service without compromising quality.

project goals

  • Establish My Corner Burger as a go-to destination for gourmet burgers, offering a unique mix of classic favorites and bold, innovative flavors.
  • Develop a flexible and scalable operational model to support future expansion under Runk & Pratt Companies.
  • Focus on sustainability by sourcing local, high-quality ingredients and incorporating eco-friendly practices throughout the restaurant’s operations.
  • Ensure the customer experience is seamless, from ordering to dining, while maintaining a welcoming, community-centric atmosphere.

Key Deliverables:

  • A robust brand identity that distinguishes My Corner Burger from other fast-casual competitors.
  • A curated menu of gourmet burgers, sides, and beverages with options for customization.
  • Design and construction of a modern, inviting restaurant space that reflects the brand’s values.
  • A marketing plan focused on local engagement and digital outreach to build early buzz and brand loyalty.

the result

By the project’s completion, My Corner Burger will open its doors as a premier fast-casual dining option, ready to compete in the gourmet burger space. The restaurant will combine innovative menu offerings, a friendly and efficient dining experience, and a distinctive brand presence that will resonate with both the local community and visitors. Runk & Pratt Companies will add another successful venture to their portfolio, with potential for future expansion based on the success of the initial location.

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